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Our design concept centers on the powerful message that "Stereotype is a choice." Through an interactive and satirical exploration, we challenge implicit biases and prejudice. The classification of individuals unfolds dynamically, leaving the question of whether stereotype is a conscious choice somewhat open-ended.
The design aims to evoke emotions and prompt reflection on the impact of stereotypes, fostering a nuanced understanding and challenging preconceived notions. -
Passion Project
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2019
Category
Branding Design, Campaign
CONCEPT
The concept of this cafe is that customers receive their drinks based on their physical attributes, they are not allowed to ask questions or reject them. The menu is only exclusive for the servers, so they can match their physical attributes to the drinks.
